neighbourhood guide
This 36' x 36' folding pamphlet outlines the best and worst neighbourhoods to live in or visit based on crime rate, housing, residents, and jobs/money. It also contains information on how some of the neighbourhoods got their names and a timeline of how Toronto became known as The City of Neighborhoods. The pamphlet unfolds into a map of Toronto, showing all of the cities hospitals, schools, super markets and TTC stations.
This was designed for people who are moving to the city and are trying to figure out what neighbourhood they should live in based on their needs. It's also just a fun brochure about Toronto for tourist who are just looking to learn a little bit more about the city.
This pamphlet is accompanied by a sleeve (top left image) with the title and a die cut silhouette of the Toronto skyline. Once the sleeve is removed the front cover (seen directly to the left) is exposed with a description and purpose of the pamphlet.
It reads "The great thing about living in Toronto is that every neighbourhood has something that makes it special and unique. Every neighbourhood has something going for it. But Torontonians are competitive, and we like knowing how we stack up. This guide separates the great from the good and the average from the awful.
The first spread is dedicated to People and Money and gives facts on where the highest % of new Canadians settle in, where the biggest families live, which are the most diverse neighborhoods, where the most jobs are,lowest and highest employment rates etc. The second spread folds open to reveal facts on Crime, Housing and the relationship between them. The large circular graph shows 30 neighbourhoods in Toronto with the highest crime rate compared with their Equity score and average house price.
Next the pamphlet opens into a timeline history of Toronto Neighbourhoods beginning with the Toronto Purchase in 1787. The bottom left half of the spread contains the corresponding details regarding each of the points on the timeline. The right half contains stories of how a few of the neighbourhoods got their names.
The final spread is the fully opened poster pamphlet with a giant map of Toronto. Each neighbourhood is outlined and it's colour indicates its population. The legend can be found near the bottom right corner. The map also shows all of the cities hospitals, schools, super markets and TTC stations. Numbers one through twelve appear on the map and correspond with the 12 Toronto Attractions listed and desicribed on the bottom section of the page.
